MICHI Brand
In today’s world, where movement becomes a lifestyle and speed defines our success, the Michi brand name clearly reflects the concept of Yoki-Monozukuri (excellent craftsmanship).
By thoroughly studying consumer needs and values, we provide products and solutions that meet the demands of car enthusiasts worldwide.
Every bold innovation, well-thought-out new product, and breakthrough action serves the needs of consumers.
To create an innovative product, we combined the creative potential of Japanese engineers with the professional strength of all our employees and teams.
By leveraging the latest advancements in science and technology, we develop a product that ensures safety, reliability, and efficiency in every movement.
Our motto, *Shodō kara no jishin*, reflects unparalleled quality and reliability from the very first use.
3,000,000 L
Storage capacity
48,000 tons
Production capacity
MICHI MOTOR OILS is a professional partner of IFZA, operating a modern production facility with a territory spanning 5 hectares.
Dubai was chosen for several reasons, including access to a global multifunctional hub, the ability to operate in a free trade zone, unrestricted access to necessary raw materials and additives, convenient global logistics, and the potential to collaborate with OEMs.
The production facility in Dubai fully complies with all requirements and high standards for lubricant manufacturing.
The company’s Russian representative office is located in Moscow.
Advanced Technologies
The MICHI laboratory strictly adheres to all recommendations based on collaboration with JAMA and JASO.
Michi closely collaborates with the Japanese company ADEKA in product development and additive applications, offering a wide range of unique, high-performance, and reliable quality products.
The ADEKA Group actively implements fundamental and cutting-edge technologies, significantly impacting people’s lives and society.
Currently, ADEKA operates production facilities and research centers in various Japanese cities, including Kashima, Chiba, Mie, Fuji, Akashi, Soma, Tokyo, and Urawa.
Striving for Excellence
Michi actively expands its business, offering top-quality products and combining its components with leading global chemical technology giants to achieve optimal quality and balanced additive packages.
Michi also leverages the expertise of Japanese engineers and develops products according to Japanese JASO standards, taking into account the requirements of Japanese OEMs.
The oils incorporate synthetic components, such as Group III and IV base oils, as well as additive package components from the leading corporation ADEKA.